Role of Artificial Intelligence in the Mobile App world

Artificial Intelligence is enhancing everything and every movement of humans in the tech world, as in our televisions, cars etc. A machine's ability to simulate human intelligence is referred to as artificial intelligence (AI) and this has brought a huge impact on Android and iOS platforms. All the Mobile App Development Companies are integrating AI technology in their apps for providing a personalised experience to their users. From Apple and Microsoft to Google and Amazon, all Tech Giants are leveraging and utilising Artificial Intelligence in the development of their apps. As a result, ‘Siri’ and ‘Alexa’ have become a part and parcel of our daily lives.

Artificial Intelligence has changed the face of technology and many of the Artificial Intelligence companies are working hard to integrate AI in all their services. AI integrated apps are empowering users to experience fast decision making and serve users in their critical situations. This virtual assistance element meets all of customer’s changing needs. This is driving Mobile App developers to adapt quickly in this cut-throat competition. There are nearly 5 million Mobile App Development services in the app store which integrate AI in their apps for users.

As the AI market is booming beyond the hype and heightened media attention, many of the Mobile App Development companies are acquiring this technology. IDC estimated that AI market will grow more than $47 billion in 2020. More than 65% of the startups are hiring Mobile App builders to come up with apps that enhance customer's engagement.

AI technology consists of adaptive intelligent capabilities like:

• Machine learning (ML)
• Machine vision
• Natural Language Processing
• Knowledge-content Management

Facial Recognition:

Face unlock has become the most eminent feature in a smartphone nowadays. The mobile app developers are using AI and ML in their algorithms for face detection feature. This advanced technology not only recognises the face but also presents them in various frames,. Snapchat is the best example of this face-recognising and face-swapping features. This feature ensures security is never compromised.

Voice and Image recognition:

The combination of AI and ML detects images, text/videos and voice input. This makes the users search with voice and images along with the text. This algorithm is most potent and powerful and is providing 98% accuracy for users.

Customer retention:

AI collects data from previous collaborating sessions of users and provides highly accurate results. This results in an ultra-superior experience for users and helps in retaining maximum customers.

New opportunities:

The integration of AI and ML in their apps provides high opportunities for companies in the market. They need to build highly precise algorithm for increasing their sales. This provides opportunities for mobile app developers to attract their customers and deeply engage them in their services.

Thus AI has a high potential to advance further in the coming years. AI has that capability to analyse every movement of human life in terms of their safety, social structure, psychology, and other spaces. Integration of AI in mobile applications will give new energy to new opportunities like smart assistants and interactions, cybersecurity and deep personalisation. Thus Mobile App Development Services must hire capable Mobile app builders for integrating AI in their apps with high accuracy to retain more users and achieve more profits soon.