How to Reach Prospective eCommerce Customers on their Smartphones?

eCommerce is on the boom. There are no two ways about it.

Going by figures from Statista, by 2020, Indian eCommerce users will represent 36% of the global eCommerce clientele base.

A large part of the credit goes to the availability of 4G Internet network on smartphones of Indian users enabling them to experience a great online shopping experience. While mobile applications are one way to reach your audience through their smartphones, they are not always a plausible business case for every eCommerce business, especially for startups. Apart from that, a majority of audience of some businesses may not be on smartphones. How do you then, still keep a presence on the mobile? Can an  eCommerce website development company help you there?

The answer is yes!

How? Let’s find out.

How an eCommerce Website Development Company Helps you Get there

Responsive Design is the Key:

The key is to invest in a responsive website. Make sure that the development partner you hire can make a responsive eCommerce store. At the end of the day it won’t matter how fancy your eCommerce website is. What will matter is that if all your target audience is able to access it and has good user experience because of it.
There are still scores of websites that load awfully on smartphones. Reminds me for the late 2000s. But, it is 2019. You can’t expect users to have that patience of 10 years ago. They move on within seconds.

A responsive design will not only make your website look so much more presentable on the screen than its web version, but also offer to the user the ease of use on all platforms like iOS and Android.

So, when one choice could be hiring a magento ecommerce website development agency that can provide you with a responsive website for your eCommerce store. Magento is a highly robust platform that not only offers great functionality but is also well-tested. It caters to the requirements of online store owners rather well.

The other popular choice is Shopify, of course for similar reasons. Even shopify offers a score of responsive design themes that you can choose from. So, hiring a shopify ecommerce website development company is not a bad choice either.

One idea is to go for Magento or Shopify responsive design when it is still in the developmental stages. And that is the best idea. But if you already have a fully functional, on-the-market website you can choose platform migration. Just make sure that your ecommerce web design & development company offers the service and does it well. Going through their portfolio and case studies can help.

What it does for You:

Well, it does connect you with your target audiences but there is something more it does for you.

1. It improves your organic google ranking since the URLs of the pages and products do not change when the user moves from web version to smartphone version.
2. Offers better leads and conversion because, well, you are reaching more audience and giving them a better interface and experience.
3. It saves investment because it is two for the price of one. You don’t invest on a mobile app because ecommerce website development company that you hire builds a website that works equally well on desktop and mobile devices.

Ready to reach a whole new world of customers? This, here is cue for you. Go on and make the world your eCommerce customer.